Tuesday, May 4, 2010

Lancome Superstar Spokesmodel

Fresh off of completing her initial shoot with the company, it has been announced that Penelope Cruz has made a deal with the LancĂ´me division of L’OrĂ©al.

The cosmetics giant has signed the Spanish beauty as the brand’s third superstar spokesmodel, joining Julia Roberts and Kate Winslet.

According to WWD reports, "Miss Cruz will become the face of LancĂ´me’s top-ranked TrĂ©sor fragrance with a new ad campaign in the fall."

Not unfamiliar with working with Penelope, the actress has also taken part in an ad campaign for the company’s L’OrĂ©al Paris brand.