Monday, September 26, 2011

Mausam collects Rs 410 million in opening weekend

MUMBAI: Integrated film studio, Eros International Media, said Monday Mausam has grossed Rs 410 million in its opening weekend.

Released on 23 September, the film has collected Rs 335 million in India (net collection is Rs 235 million) and Rs 750 million overseas.

Starring Shahid Kapur and Sonam Kapoor, Mausam released across 2,000-plus screens worldwide with a combination of prints and digital screens. Co-funded by partners Vistaar Religare Film Fund, Mausam has become Kapur's biggest opener so far.

The television premiere of the film will be on Sahara's general entertainment channel and the content licensing deal was struck on the basis of minimum guarantee and then a potential uplift based on the box office performance of the film, ensuring Eros maximises its revenues if the film attracts audiences.